
As we approach September, Apple enthusiasts are eagerly awaiting the annual Fall Event, where the tech giant typically reveals its newest iPhone models. This year, we’re expecting the launch of the iPhone 17 Pro, iPhone 17, and iPhone 17 Pro Max. However, there’s an intriguing twist: it looks like the iPhone 17 Plus could be phased out, making room for a brand-new device—the iPhone 17 Air.
Let’s take a closer look at what we can anticipate from this next generation of iPhones.
The iPhone 17 Pro is poised to be Apple’s flagship, offering some exciting upgrades over the iPhone 16 Pro. The changes this year go beyond the usual incremental improvements and include some significant enhancements.
One of the most notable changes expected is the new A19 Pro chipset, which will power the iPhone 17 Pro. This chip promises improved AI processing (NPU), meaning that the device will be faster, more efficient, and able to handle complex tasks like augmented reality (AR) and machine learning more smoothly. Expect significant performance improvements across the board, making the iPhone 17 Pro a powerhouse for multitasking and demanding applications.
While the primary 48MP sensor is likely to remain unchanged, rumors suggest that this year’s model will feature a Tetraprism telephoto lens, which would improve the zoom capabilities and produce sharper, more detailed telephoto shots. Additionally, the front camera is expected to receive an upgrade—moving from the 12MP sensor in the iPhone 16 Pro to a 24MP sensor, which will deliver better selfies and improve video calls.

Alongside the iPhone 17 Pro, Apple is rumored to release a new, ultra-thin model, likely called the iPhone 17 Air. If true, this would replace the iPhone 17 Plus and offer a lighter, more compact design for users who prefer a more portable device. While this version may not include all the high-end features of the Pro models, it will still come equipped with the new A19 Pro chip, a stunning Super Retina XDR display, and the essential features users love.
This sleek device is perfect for those who want the iPhone experience in a thinner, more pocket-friendly form.
The iPhone 17 and iPhone 17 Pro Max are also expected to be part of the new lineup. As in previous years, the iPhone 17 will offer the core features of the iPhone 17 Pro, but at a more affordable price point. Meanwhile, the iPhone 17 Pro Max will likely include all the upgrades of the Pro model, with a larger display and a bigger battery for those who prefer larger screens for gaming, media consumption, and multitasking.
Apple tends to reserve major design changes for every few years, and the iPhone 17 Pro is expected to be the device that marks such a shift. According to leaked images, the rear camera setup will likely undergo a redesign, with a horizontal camera array similar to what we’ve seen in the Pixel 9. This new design would bring a fresh, modern look to the iPhone lineup, while also improving the functionality of the cameras.
Following the introduction of iOS 18 with the iPhone 16 series, the iPhone 17 Pro is expected to ship with iOS 19. This new version of the operating system will bring even more AI-powered features, improving the way your device handles tasks and interacts with you. We can expect better AI integration throughout the system, providing smarter performance, enhanced battery management, and a more personalized experience overall. These new AI features will make everyday interactions even more intuitive and efficient.
Apple’s Fall Event typically takes place in early September, and this year, it is expected to follow suit. If the rumors hold true, the iPhone 17 series will be the star of the show, alongside potential announcements for other Apple products, such as new Apple Watches and AirPods.
As always, Apple will likely begin pre-orders shortly after the event, with the official release following soon after. Stay tuned for updates as we approach the announcement date, as Apple often surprises us with new and unexpected features.
With the iPhone 17 Pro, iPhone 17 Air, and iPhone 17 Pro Max on the horizon, Apple fans have a lot to look forward to. Whether you’re interested in the cutting-edge features of the iPhone 17 Pro, the ultra-thin design of the iPhone 17 Air, or the larger iPhone 17 Pro Max, there will certainly be something for everyone.
As we eagerly await the official release, which iPhone 17 model are you most excited to see? Will you opt for the premium features of the iPhone 17 Pro, or are you more drawn to the sleek design of the iPhone 17 Air? Let us know your thoughts in the comments below!
Tanisha Verma





